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Brand Protection

  • Counterfeiting and parallel trading

    An increasing trend in today’s businesses is that more and more of companies’ value is related to their brand(s) rather than traditional tangible assets.
    Another clear trend in global trade is the explosive growth of counterfeited branded products and unauthorised parallel imports appearing in the various sales channels.
    These two trends in combination pose a serious threat to today’s brand owners and the value they possess. It is now more important than ever for businesses to have a strategic focus with long term commitment in the fight against brand name abuse and unauthorised parallel trading.
    TraceTag is able to tailor brand protection systems specifically to meet the clients individual needs. Our multilevel approach and flexibility to implement security technologies directly into packaging and products are key elements for making secure, user friendly and cost effective solutions to truly secure your brand equity.
    Click on ‘Our Products’ to find out more.

  • TraceTag – delivering true value

    We have the proven experience and competence to become a long term, strategic partner for our clients to work with brand security in a broad perspective. Rather than just selling advanced technology and systems, our prime focus is to solve our clients problems and to maximise their return on investment in our solutions by close cooperation, and implementation of the most appropriate solution at a cost-effective price. Click ‘This is TraceTag’ to find out more.